THYNK BEYOND
SA Event Worx is a dynamic Sports and Event Management company based in Dubai.
UPCOMING EVENT :
Kenya Blaster League
SUNDAY
DATE
Mid-2025
START
2:30 PM (EAT)
UNTILL
FINISH
WHO WE ARE

About SA Event Worx

VICTORY AWARDS
ACTIVE & ENERGETIC MEMBERS
EVENTS & CHALLENGES
Our Services
Sports Management
- Comprehensive Management: Tailored services for sports organizations, teams, and athletes, focusing on league operations and team development.
- Player Development: Structured programs to support athlete growth and maximize their potential.
- Endorsements: Secure high-value endorsements and partnerships to elevate athletes' and teams' visibility.
SA Event Management
- Seamless Execution: End-to-end event planning and coordination, ensuring a flawless experience.
- Wide Range of Events: Specializing in corporate, sports, and entertainment events.
- Memorable Experiences: Exceed expectations with impactful events that leave lasting impressions.
Gallery
Our Key Events
Sports & Events
At SA Event Worx, we are committed to organizing and managing premier sports events worldwide. Our expertise spans multiple categories, from professional leagues to competitive tournaments, fostering talent and sportsmanship on a global scale.

Kenya Blaster League
- Kenya

Arunachal Premier League
- Arunachal
Brands




















Intellectual Properties
Kenya Blaster League (KBL)
At SA Event Worx, we are proud to be the driving force behind the Kenya Blaster League (KBL), a premier cricket event scheduled to take place in mid-2025. KBL is designed to showcase top cricketing talent, elevate the sport in Kenya, and provide a platform for players to shine on an international stage. As part of our commitment to developing innovative sports Intellectual Properties (IPRs), KBL stands as a testament to our vision of growing sports ecosystems globally.
In addition to KBL, we are actively expanding our portfolio by organizing similar high-profile sporting events across various countries. Our goal is to create unique and competitive sports IPs that not only foster talent but also engage fans and create lasting impacts in the world of sports. With future events planned in multiple regions, SA Event Worx continues to pioneer and promote sports globally, building a robust foundation for future athletes and sports communities.

SA Event Worx Team
Meet The Team

Hemant Keshav Sharma
Founder - Principal

Hemant Keshav Sharma
Founder - Principal
- 25+ Years of Leadership: Over two decades of industry leadership, previously serving as Ex-Director at Sahara Group.
- Architect of Success: Spearheaded the growth of Sahara Retail, driving innovation and excellence.
- Visionary in Sports & Entertainment: A trailblazer in the sports and entertainment industries, with an unmatched ability to anticipate trends and lead SA Event Worx to global success.

Madan Lal
Director Cricket

Madan Lal
Director Cricket
- 1983 World Cup Hero: Key player in India’s historic 1983 Cricket World Cup victory, delivering the legendary ball to Kapil Dev's catch of Vivian Richards.
- Cricketing Legend: With over 10,204 runs and 625 wickets, Madan Lal's cricketing prowess spans both national and international stages.
- Mentor & Administrator: Transitioned from player to mentor and coach, contributing significantly to Indian cricket development and strategy.

Ajay Bhatiwal
Director - Global Alliance

Ajay Bhatiwal
Director - Global Alliance
- Entrepreneurial Pioneer: Founder of ABC World Media, leading innovative ventures in the media, iGaming, and Crypto industries.
- Expansive Network: Built a network of over 3,000 publishers across Asia, transforming market strategies.
- Strategic Visionary: Master in design thinking and global partnerships, scaling business operations for maximum international impact.

Gurjeet Singh
Director - Sports

Gurjeet Singh
Director - Sports
- Ex-Ranji Cricketer: Played for the prestigious Ranji Trophy and represented Indian Railways in major tournaments.
- League Experience: Competed in notable leagues including the Jharkhand Cricket League, Bihar Cricket League, and Celebrity Cricket League (CCL).
- Sports Event Strategist: Leveraging vast experience in cricket to strategically plan and execute high-impact sports events globally.