Hemant Keshav Sharma

Founder-Principal

Hemant Keshav Sharma is a distinguished leader with over 25 years of unparalleled experience in the corporate world. His journey is marked by a series of remarkable achievements, particularly during his tenure as the Ex-Director at the globally esteemed Sahara Group. As a key architect behind the success of Sahara Retail, Hemant's strategic vision and innovative approach have consistently driven growth and excellence.

Renowned for his business acumen, Hemant has not only shaped successful enterprises but has also been a trailblazer in the sports and entertainment industry. His deep- rooted passion for sports, combined with his comprehensive understanding of business dynamics, has made him a prominent figure in the industry. Under his leadership, SA Event Worx is poised to redefine event management with a blend of creativity, precision, and a client-first approach.

Hemant's leadership style is characterized by his unwavering commitment to quality and excellence. He is a visionary who constantly seeks to push boundaries and set new benchmarks in the industry. His ability to anticipate trends and adapt to the ever- changing landscape of the event management sector ensures that SA Event Worx remains at the forefront of innovation and success.

As the driving force behind SA Event Worx, Hemant Keshav Sharma is not just a leader but an inspiration to his team. His relentless pursuit of perfection, coupled with his extensive experience, positions him as a cornerstone of the company’s success. With Hemant at the helm, SA Event Worx is destined to achieve great heights and make a lasting impact on the global stage.

Madan Lal

Director Cricket

Madan Lal is a legendary figure in Indian cricket, celebrated for his outstanding contributions both on and off the field. With a first-class career that spanned over a decade, Madan Lal carved out a niche for himself as one of the most versatile all- rounders of his time. His remarkable statistics—over 10,204 runs and 625 wickets— speak volumes about his talent and commitment to the game. Madan Lal's success wasn't limited to domestic cricket; he also made a significant impact on the international stage, representing India in 39 Test matches. Known for his gritty lower- order batting and reliable medium-pace bowling, he was often the team's go-to player in challenging situations, earning him the affectionate nickname "Maddad Lal" from grateful fans.

Madan Lal's cricketing prowess was perhaps most famously showcased in the 1983 Cricket World Cup, where he was an integral part of the Indian team that clinched the historic victory. His contributions in the final against the West Indies were crucial, particularly when he bowled the legendary delivery that led to Kapil Dev’s iconic catch of Vivian Richards, a moment that has since become etched in cricketing history. His ability to perform under pressure and deliver match-winning performances solidified his place as a cricketing icon.

Beyond his playing days, Madan Lal transitioned seamlessly into roles that allowed him to share his wealth of knowledge and experience with the next generation of cricketers. He has been a mentor, coach, and administrator, contributing to the growth and development of the sport in various capacities. His deep understanding of the game, coupled with his strategic insights, makes him an invaluable asset in any sports-related venture.

As the Director of Sports at SA Event Worx, Madan Lal brings not just his legendary cricketing experience but also his visionary approach to sports management. His leadership is rooted in a passion for excellence and a commitment to fostering talent and delivering top-tier sports events. Under his guidance, SA Event Worx is poised to become a leader in the sports event management industry, offering unparalleled expertise and creating memorable experiences for athletes and fans alike.

Ajay Bhatiwal

Director - Global Alliance

Ajay Bhatiwal is a pioneering first-generation entrepreneur with a distinguished background in the media industry. With extensive experience across production, programming, and distribution, he has consistently demonstrated his ability to create impactful content and events that resonate with diverse audiences across multiple platforms.

Ajay began his entrepreneurial journey in 2011 with the founding of ABC World Media. Since then, he has exhibited sharp business acumen and an innovative approach to media and event management. Under his leadership, ABC World Media has successfully navigated the complexities of the iGaming and Crypto industry, particularly in the European market, and has built an expansive network of over 3,000 publishers across Asia. His expertise in design thinking, creative planning, and digital media strategy has been instrumental in the company’s growth and continued success.

In his current role as Director of Global Alliance at SA Event Worx, Ajay draws on his extensive experience in forging strategic partnerships and scaling business operations. His visionary approach to developing new opportunities, combined with his dedication to exploring innovative solutions, positions him as a crucial asset in driving global alliances and expanding the company's international footprint.

Gurjeet Singh

Director - Sports

Gurjeet Singh is a seasoned sports professional with a distinguished career in cricket. An ex-Ranji cricketer and current player for Indian Railways, Gurjeet brings a wealth of experience and a deep passion for the sport to his role as Sports Director. His impressive background includes participation in notable leagues such as the Jharkhand Cricket League, Bihar Cricket League, and the Celebrity Cricket League (CCL), as well as representing in the Four Nation Series in Kenya.

Gurjeet's extensive league experience and track record as a dedicated sportsman make him a valuable asset to SA Event Worx. His firsthand knowledge of the intricacies of cricket, combined with his strategic insight into sports management, positions him to excel in driving the success of sports events and initiatives.

As Sports Director, Gurjeet will oversee the strategic planning and execution of sports events, leveraging his experience to enhance the quality and impact of our sporting endeavors. His commitment to excellence and his comprehensive understanding of the sports landscape will be crucial in achieving our goals and delivering exceptional experiences for athletes and fans alike.