About Us
WHO WE ARE

About SA Event Worx
SA Event Worx is a dynamic Sports and Event Management company. With a team of industry professionals, we ensure flawless execution for every sports project and event.
- Specialization: Creating and managing innovative Intellectual Property Rights (IPRs) in the sports industry. We are dedicated to building a world-class talent pool by providing athletes with platforms to grow and excel in their skills. At SA Event Worx, we are dedicated to developing world-class intellectual properties in the sports industry.
- Objective: Our mission is to promote sports worldwide by launching unique sports leagues and events. We do not just manage events - but also create transformative experiences that define the future of sports. With the successful launch of Kenya Blaster League, we are committed to expanding our footprint by creating more premier sporting events across the globe.
- Base: SA Event Worx is based in Dubai, U.A.E.
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Our Mission
We are dedicated to promoting sports by delivering competitive and inclusive events that inspire athletes, teams, and fans. Our goal is to build a global sports ecosystem by nurturing emerging talents, providing world-class sports facilities, and ensuring access to training and coaching for all. We aim to create equal opportunities by offering sporting infrastructure like grounds, and qualified coaches and preparing a talent pool that can thrive globally. Our mission embodies excellence, integrity, and global recognition.
Our Vision
We strive to create a world where everyone has equal access to sports facilities and opportunities, regardless of their background. Our vision is to build a dynamic platform where talent, passion, and sportsmanship flourish, backed by comprehensive infrastructure, coaching, and financial support. SA Event Worx aims to ensure that athletes from every corner of the globe have the resources and guidance needed to succeed, fostering a strong sporting culture worldwide.
Our Focus
- Global Sports IP Creation: Lead the creation of innovative sports Intellectual Property Rights (IPRs) worldwide.
- Promoting Sports Globally: Launch dynamic leagues and tournaments that promote sports across diverse regions.
- Empowering Talent: Provide equal access to facilities, coaching, and platforms for athletes to develop and showcase their skills.
- Sports Infrastructure Development: Build and maintain sporting grounds, provide financial aid, and support athletes with the tools they need to excel.
- Industry Leadership: Aspire to be a trusted leader in global sports management, setting new benchmarks with fresh ideas and seamless execution.
- Raising the Bar: Achieve new heights by delivering impeccable value to athletes, fans, and stakeholders, driving the future of sports management.


SA Event Worx Team
Meet The Team

Hemant Keshav Sharma
Founder - Principal

Hemant Keshav Sharma
Founder - Principal
- 25+ Years of Leadership: Over two decades of industry leadership, previously serving as Ex-Director at Sahara Group.
- Architect of Success: Spearheaded the growth of Sahara Retail, driving innovation and excellence.
- Visionary in Sports & Entertainment: A trailblazer in the sports and entertainment industries, with an unmatched ability to anticipate trends and lead SA Event Worx to global success.

Madan Lal
Director Cricket

Madan Lal
Director Cricket
- 1983 World Cup Hero: Key player in India’s historic 1983 Cricket World Cup victory, delivering the legendary ball to Kapil Dev's catch of Vivian Richards.
- Cricketing Legend: With over 10,204 runs and 625 wickets, Madan Lal's cricketing prowess spans both national and international stages.
- Mentor & Administrator: Transitioned from player to mentor and coach, contributing significantly to Indian cricket development and strategy.

Ajay Bhatiwal
Co- Founder

Ajay Bhatiwal
Co- Founder
- Entrepreneurial Pioneer: Ajay Bhatiwal is the co-founder of SA Event Worx and the founder of ABC World Media, leading innovative ventures in the media, iGaming, and Crypto industries.
- Expansive Network: With more than 20 years of experience in the media and broadcast industry, he has garnered a distinguished reputation for his strategic leadership in media and event management, fostering innovation and industry advancement.
- Strategic Visionary: Master in design thinking and global partnerships, scaling business operations for maximum international impact.

Gurjeet Singh
Director - Sports

Gurjeet Singh
Director - Sports
- Ex-Ranji Cricketer: Played for the prestigious Ranji Trophy and represented Indian Railways in major tournaments.
- League Experience: Competed in notable leagues including the Jharkhand Cricket League, Bihar Cricket League, and Celebrity Cricket League (CCL).
- Sports Event Strategist: Leveraging vast experience in cricket to strategically plan and execute high-impact sports events globally.